Sales Excellence
By examining the work and research of some of the greatest thinkers and salespeople of the 21st century, as well as his own sales and marketing experience Andy has designed the now well-respected and widely used "sales cycle" as a tool for training salespeople in the competencies that they require to be effective.
However, sales competencies are not enough in a highly competitive sales and marketing environment. What is needed is salespeople who are working against international best practices.