Brough Leadership
Brough Leadership
Brough Leadership
Brough Leadership

Successful Business Communication

"There are four ways, and only four ways in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say, and how we say it."  Dale Carnegie

How has technology impacted on the quality of our communication? Axelrod (2009) noted “technologies are only artifacts in our search to keep making our work and life more efficient, effective and meaningful.” If a technology does not make our work and life more efficient, effective, and meaningful, is it really worth using.

When organizations demonstrate effective communication, they also find more involved employees, as well as improved productivity and corporate reputation.  The converse is also true. 

Businesses that are able to communicate in a way that ensures shared understanding are clear about:

  • Identifying the correct audience,
  • Creating messages that have a clearly defined purpose
  • Working and through most appropriate medium
  • Creating feedback loops that ensure understanding of the action to be taken


Axelrod, V. (2009). Enterprise 2.0 A solution in search of a problem. Accessed

25 March, 2010. From