The Sales Academy Concept

The concept of an "Academy" dates back to the time of Plato.  

academy |əˈkadəmē|
noun ( pl. -mies)

1 a place of study or training in a special field : a police academy.
• historical a place of study.
• a secondary school, typically a private one : he had passed all his finals at Ephebus Academy.
• ( the Academy) the teaching school founded by Plato.
2 a society or institution of distinguished scholars, artists, or scientists, that aims to promote and maintain standards in its particular field : the National Academy of Sciences.
• the community of scholars; academe : a writing and publishing world outside the academy.
ORIGIN late Middle English (denoting the garden where Plato taught): from French académie or Latin academia, from Greek akadēmeia, from Akadēmos, the hero after whom Plato's garden was named.

Companies recognise the value of being able to offer top quality training to new recruits so that they can be upskilled as quickly a possible. Brough Leadership Institute has extensive international experience in providing top quality sales training programmes, facilitators and assessment processes for in-house Sales Academies. Clients such as BMW and Barloworld work with our specialists to incorporate our 8-12 day programmes into their curriculum.

The current Sales Academy programmes includes:

  • Personal Branding (1-2 days)
  • Professional Sales Excellence (3 days)
  • Negotiation Excellence (Getting Past Yes) (3 days)
  • Presentation Excellence (2 days)
  • Customised Role Plays using Professional Actors as prospective customers (1-4 days)