Brough Leadership
Brough Leadership
Brough Leadership
Brough Leadership

SADCAS -a Case Study by Andy Brough


The Southern African Development Community Accreditation Service (SADCAS) was established in terms of Article 10(1) and 10(2) of the SADC Memorandum of Understanding (MoU) on Standardization, Quality Assurance, Accreditation, and Metrology (SQAM). SADCAS was incorporated on 6 December 2005 under the Botswana Companies Act Chapter 42.01 as a nonprofit limited company with its own Memorandum and Articles of Association. SADCAS was subsequently approved by the SADC Council of Ministers in August 2007 as a subsidiary organization of the Southern African Development Community (SADC) at a meeting held from 14-15 August 2007 in Lusaka, Zambia. A Memorandum of Understanding between SADC and SADCAS serves as the basis for the recognition of SADCAS by SADC member states as a multi economy accreditation body and an Agency of SADC. SADCAS was launched on 23 April 2009.

SADCAS’ mission is “To provide internationally recognized cost effective, regional accreditation services for SADC member states aimed at supporting regional and international trade, enhance the protection of consumers and improve the competitiveness of SADC products and services in both the voluntary and regulatory areas”.

SADCAS’ vision is “To be a leading regionally accepted and internationally recognized regional accreditation body aimed at supporting and enhancing industry and government’s efforts and to be at the cutting edge of accreditation service”. SADCAS is composed of three functional units. The technical unit which is headed by the

Technical Manager is responsible for technical aspects of accreditation including the management of assessors. The administration unit is responsible for ensuring that all administration needed to effect the assessment processes are effectively managed. The financial administration unit is responsible for the financial management of the company. National Accreditation Focal Points (NAFPs) established in SADC member states using the services of SADCAS serve as the administrative link between SADCAS and clients/potential clients in member states. Currently SADCAS has 14 NAFPs from the following countries:- Angola, Botswana, Democratic Republic of Congo, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Seychelles, Swaziland, Tanzania, Zambia and Zimbabwe.


Being a fairly new organisation SADCAS’ thrust is promoting and marketing the benefits and importance of accreditation and SADCAS service offering throughout the SADC region. SADCAS approached Brough Leadership Institute to facilitate a three day workshop for 20 participants to be held in Pretoria, South Africa. The workshop was  conducted for the NAFPs and SADCAS staff, the areas of focus included:

a) Strategic Marketing – Basics of marketing and the development of marketing plans

b) Presentation skills

Each participant was equipped with the skills to develop a region-specific marketing plan and received personalized coaching on presentation skills to position SADCAS within that region.

Andy Brough is an Chartered Marketer and specialist in Marketing Strategy facilitation and  scenario planning. He can be emailed on andyb[at]andrewbrough[dot]com